EP 14
What actually drives engagement on Instagram in 2024
We pulled data from 60 Australian business accounts across six months and found that posting frequency mattered far less than most people assume. The real variable was something simpler.
PODCAST · SOCIAL MEDIA MARKETING
The Rewardbooster Podcast
Practical conversations about social media marketing — what's working right now, what isn't, and how to think about it all without the noise.
Recent Episodes
new episodes every fortnightEP 13
LinkedIn for service businesses — is it worth the effort?
Depends heavily on your sales cycle length and how much you enjoy writing. We break down the realistic time investment versus what you can expect to see.
EP 12
Short-form video without a big production budget
A conversation with a small business owner who built a consistent audience using only a phone and a quiet corner of their office.
EP 11
Paid ads alongside organic — timing and sequencing
Running ads before you have an established organic presence often wastes spend. We talk through the order of operations that tends to work better.
EP 10
Community management at scale — when to hire
The tipping point is usually around 800 to 1,200 comments per week. Before that, most founders can manage it themselves with the right system.
People behind the mic
Brigitte Okafor
Social Strategy Lead
Brigitte spent six years managing social channels for mid-sized retail brands before joining Rewardbooster. She tends to ask the questions that make guests uncomfortable in a useful way.
Tomasz Wierzbicki
Paid Social Specialist
Tomasz has managed ad budgets ranging from $800 a month to well over six figures. He keeps the conversation grounded in what the numbers actually show rather than what we'd like them to.
Naledi Dlamini
Content & Community
Naledi built and sold a content agency before moving into education. She brings the perspective of someone who has done this work under real business pressure, not just in a training environment.
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